Green 101 Workshop
People, Planet, Profit.

This one-day workshop is a comprehensive program designed to help you integrate the green factor into your business model. It is designed to give you the basics on what sustainability means, how to navigate through the green marketplace, and begin thinking from the lens of the triple bottom line: people, planet and profit. 

We will help you set the basis of your green marketing strategy, and develop a sustainability action plan (SAP). In just one day, you will be able to communicate your definition of sustainability, acquire a better understanding of sustainable marketing, and how to effectively apply it to your company.

Green Business Strategy
Your guide to sustainability

We will provide you the practical tools, resources and sustainability knowledge to begin developing your own green business program. Using frameworks and methodologies such as The Natural Step, Integral Theory, systems thinking and Human Scale Development, we will help you launch your sustainability strategic plan. Our team will work with you to develop a clear vision and the fundamental steps to become a successful green business.

Green Marketing Strategy
Starting on the right foot

Our team will help you implement an integrated green marketing plan, from the definition of the go-to-market strategy to the launch of your green product or service. This extensive approach considers how integrate the green factor at every step of your marketing plan: from defining your target audience and identifying your competition, to your positioning, messaging, and branding, among other key factors. We will guide you through go-green process, and make sure your strategy is aligned with your green products or service offerings.

 Green up your Marketing
A green makeover

Introducing sustainable methods and materials in your business will not only benefit the planet and your brand image, it will also help you make a more efficient use of your resources. Bringing sustainable alternatives into your marketing mix, packaging, printing methods, and energy use, will prove to be the smartest way to assess efficiency, increase profitability, and care about your community. If you are ready to become greener, we can show you the way.

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Some quick facts…

For every 20 cases of recycled paper substituted for non-recycled paper, you save 17 trees, 390 gallons of oil, 7,000 gallons of water, and 4,100 kWh of energy. You also eliminate 60 pounds of air-polluting emissions and save 8 cubic feet of landfill space.

What is deinked pre-consumer waste?
This paper has been printed but not used by consumers, such as waste from printers and unsold magazines and publications. It is processed like post-consumer waste and is deinked for reuse.

What is post-consumer waste?
This is paper that has already been used and returned through a recycling program. It is usually deinked and then processed to make new paper. Office paper waste makes up the majority of post-consumer waste content that is used to make recycled copy and printing papers.

Some quick links about Green Marketing...

GreenBiz.com
About.com -Succesfull Green Marketing
Yahoo! Carbon Footprint Calculator Carbon Fund.Org